I help brands figure out how to grow.
Marketing begins at the foundations. Clear positioning, strong messaging, and a data-backed marketing strategy to align to your business and customers.
With over a decade of marketing experience, I lead marketing engines so teams can identify their highest-impact opportunities and execute against them.
Brands I’ve worked with
12+ years of helping businesses drive growth
I’ve spent well over a decade working for businesses of all sizes - from local, solo entrepreneurs to internationally recognized businesses. From growth strategy to customer lifecycle and analytics, I build and drive systems backed by insights and data.
Many marketing teams struggle because it’s hard to find a leader that has hands-on experience across all channels.
To me, being a marketing leader does not mean stepping away from the details. It’s about understanding them well enough to have grounded conversations, set clear priorities, and develop people into confident owners of their channels.
I operate both from above and below. I think about long-term strategy, positioning, and where we place our bets, but I’m just as happy learning how to implement machine learning models, writing SQL, digging into cohort data, pressure-testing assumptions, and uncovering insights myself that help make better decisions.
Organic Produce Boxes & Groceries
Led a mission-driven business for subscription produce boxes, plus artisan foods from local and/or family-run businesses.
Nutritious Frozen Meals
Researched & launched 600+ frozen nutritious meals across three healthcare divisions.
PC Express Pickup
Supported the 300+ stores across No Frills, Maxi, and Real Canadian Superstore with launching PC Express in-store pickup.
UGC, Social
& Partnerships
Branding, Creative & CPG
Lifecycle & Communications
Growth & Analytics